In a digital economy, mobility based solution helps milk manufacturers and distributors in optimizing operational efficiency and reduce costs. It helps them in scaling distribution network and reaching their end customers quickly.
On an average a distributor with 500 customers spends around 2 hours daily for keeping milk accounts. Also deficit in supply accounts for around 2% of daily supply. Digital solution is expected address these key issues.
Getting to know area wise demand provides transparency and helps manufacturer in improving supply chain network. Building and analysing data will be critical for future decision making. It will be one of the key parameter to become competent and withstand disruptive innovations.
Keeping all the benefits in mind , Mobile Sutra has developed a Mobility based solution for Milk distribution. It consist of suite of Android , iOS and TAB based multi lingual Apps connecting all links in Milk distribution . The solution connects Milk manufacturer with super stockist, super stockist with dealers/distributors, distributors with retailers, retailers with end customers.
The Android version of end customer App is called Milky Calendar. It helps him to search nearest distributor and connect with him. He can order daily milk and pay monthly bills. He can chat with Distributor and maintain daily milk records.
Distributor has separate App from which he can accept new customers, define milk rate for each customer, update milk records, view payment history and much more. He can add delivery boy login and can assign clients to delivery boy. He can also connect to Super stockist and do bulk ordering.
Super stockist has TAB based App. He maintains all day to day accounts including milk wastages, shortages , daily demand and supply, accounting of empty crates, milk transfer to other super stockiest etc. He sends all daily reports to manufacturer including daily expenses. The solution can be plugged in to existing manufacturer's ERP.
How much will it cost ? You can use the solution free of cost for five customers Then pay Rs 5 per month for each customer subject to minimum of fifty customers. You can either pay the amount in the App or can pay by check to Mobile Sutra. End customers can pay monthly milk bill to you using either UPI App or using Payment gateway. UPI payment is free of cost but you need to manually confirm the payment in your bank account and update the entry in the App. The payment gateway will cost 2% of the bill but the entry is automatically made in the App.
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